For Hershey, the battle for Halloween starts now

Hershey is leaning into the "trunk or treat" trend, which often takes place long before Halloween. Hershey A version of this post appears in the CMO Insider newsletter. Sign up for Business Insider's weekly marketing newsletter. Stacy Taffet, Hershey's chief growth and marketing officer, has already entered her spooky season. The Reese's and Jolly Rancher parent is conjuring up a new Halloween playbook, carving the holiday into distinct micro-seasons that start months before October 31, Taf...