Ecoalf Founder Reflects on Sustainability Challenges

Javier Goyeneche, founder of Ecoalf, discusses the meaning of defending sustainability in 2026, noting that enthusiasm has waned while consumption continues to grow and the fashion industry avoids difficult questions.

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la-vanguardiaSpanish41d ago

Javier Goyeneche: “No creemos en un modelo basado en comprar, tirar y volver a comprar”

El creador de Ecoalf reflexiona sobre qué significa defender la sostenibilidad en el 2026, cuando el entusiasmo se ha enfriado, el consumo sigue creciendo y la moda evita las preguntas más incómodas

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Ecoalf Founder Reflects on Sustainability Challenges

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Javier Goyeneche: “No creemos en un modelo basado en comprar, tirar y volver a comprar”

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