Netflix to Introduce Short-Form Video Content in August
Netflix will launch short-form video content in August in Canada, the U.S., and other countries. This initiative is part of Netflix's strategy to compete with platforms like YouTube for viewer engagement.
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Netflix bets on short episodes as it looks to claw viewing time from YouTube
Netflix has invested in getting YouTube shows like "Hot Ones: Extra Heat," which features celebrities like Will Ferrell. Netflix Netflix is adding short shows from publishers like Condé Nast to further diversify its content mix. Streamers have invested in snackable content to imitate YouTube. This deal is "straight out of the YouTube handbook," analyst Brandon Katz said. Netflix is leaning into snack-sized content as it seeks to claw viewing time from YouTube. The streaming giant is bringin...
Read full article →Short-form video content coming to Netflix in Canada, U.S., other countries in August
The streaming giant has signed agreements with publishers including Penske Media, BuzzFeed Studios, and People Inc. to feature a range of news, lifestyle, celebrity and how-to video programming
By AFP
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