
KFC Undergoes Global Brand Modernization and Menu Updates
KFC is implementing a global brand overhaul, including a new logo, packaging, restaurant redesigns, and menu upgrades, to modernize its image and improve the customer experience while facing increased competition.
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KFC leans into boneless chicken, new drinks as chain tries to regain market share
KFC is facing more competition from legacy giants and upstarts alike, thanks to the growing global popularity of chicken.
Read full article →KFC's Colonel is getting a glow-up
KFC's global modernization effort includes a new logo and packaging, menu upgrades, and restaurant redesigns, all aimed at improving the customer experience. KFC KFC is undergoing a global brand overhaul to modernize while keeping its nostalgic elements. The Colonel faces competition in the chicken market, especially in the US, despite global growth. The legacy chain's strategy hinges on digital engagement, new menu items, and immersive experiences. The Colonel is staying put. Almost everyt...
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