‘The Garfield Movie’ Firm Alcon Media Group Looks To Parrot Analytics For IP Plan

EXCLUSIVE: The Garfield Movie producer Alcon Media Group wants Parrot Analytics to inform its IP strategy following its acquisition of 108 Village Roadshow Entertainment Group feature films. The companies have struck a strategic agreement that sees Parrot’s cross-platform analytics systems and content valuation tools applied to Alcon’s film, TV, interactive and publishing plans. This comes […]

By Jesse Whittock