Suno Hires Former Merlin CEO Jeremy Sirota as Chief Commercial Officer

Suno has appointed Jeremy Sirota, former CEO of Merlin, as its new Chief Commercial Officer, where he will lead commercial strategy and industry relationships.

23 Feb, 14:38 — 23 Feb, 15:29

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Why this matters

The generative AI music sector is rapidly expanding but faces significant challenges regarding copyright, artist compensation, and industry acceptance. Suno's hiring of Jeremy Sirota, a seasoned music industry executive known for his work with independent labels at Merlin, signals a strategic move to legitimize its commercial operations and build bridges with rights holders. This appointment suggests Suno aims to navigate the complex landscape of music licensing and partnerships, potentially setting a precedent for how AI companies engage with the traditional music business.

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Key entities

SunoGenerative AI music company Jeremy SirotaChief Commercial Officer, former Merlin CEO MerlinIndependent music rights agency

Coverage Timeline

First report: billboard · 23 Feb, 14:38|Full coverage: All 2 sources within 51m|Window: 51m

billboard23 Feb, 14:38First to report