Major K-Pop Agencies Form Joint Venture for Global Festival
Leading K-Pop entertainment companies SM, JYP, YG, and HYBE are collaborating to launch a joint venture aimed at creating a global K-Pop festival, which has been likened to a "Korean Coachella."
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Hybe, JYP, SM, YG to form joint venture for ‘Korean Coachella’
Four major K-pop agencies are joining forces to establish a joint venture to launch a large-scale music festival that could rival global events such as Coachella. According to local media reports Thursday, Hybe, JYP Entertainment, SM Entertainment and YG Entertainment recently submitted a business combination report to the Fair Trade Commission as part of plans to establish a joint venture focused on concert planning. The filing is required, as Hybe is classified as a large conglomerate with ass
By The Korea Herald
Read full article →SM, JYP, YG and HYBE to Launch Joint Venture for Global K-Pop Festival
Tentatively dubbed "FANOMENON" and led by JYP's J.Y. Park, the festival is slated for a December 2027 debut in Korea before rolling out globally in 2028.
By Ariel King
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