'Born in Korea, Play for the World': BTS wrap lights up Seoul

Kyobo Life Insurance has transformed its headquarters in central Seoul into a vibrant celebration of K-pop, unveiling a giant building wrap in collaboration with BigHit Music to deliver a message of hope and global ambition — just days before BTS’ highly anticipated comeback concert in the same area. Installed on the exterior wall of its Jongno headquarters, the massive display spans 90 meters wide and 21 meters high, covering 1,890 square meters. The wrap features the phrase, “Born in Korea, Pl

By The Korea Herald