Edding Faces Challenges Amid Digitalization and Product Controversy

The German marker company Edding, known for its iconic products, is struggling to adapt to digitalization, with a new product even causing a significant public backlash.

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fazGerman93d ago

Was kostet die Welt?: Was läuft schief bei Edding?

Mit dem guten alten Edding-Marker hat der Konzern ein ikonisches Produkt geschaffen. Die Digitalisierung zwingt Edding, sich zu wandeln. Doch ein neues Produkt sorgt sogar für einen echten Shitstorm.

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Edding Faces Challenges Amid Digitalization and Product Controversy

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Was kostet die Welt?: Was läuft schief bei Edding?

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