Bugatti's Americas COO remembers clients' kids' birthdays — and makes his own PowerPoints

Bugatti relies on close-knit relationships with its high-earning customers. Sascha Doering, head of Bugatti America, has a highly personal approach. Bugatti Bugatti America's COO tells BI about his very personal approach to keeping high-earning clients. The company is preparing for the production of its next million-dollar car, the Tourbillon. The car is not built by AI and limits the number of interior screens. Sascha Doering's first job was in an Ikea cafeteria in Germany. He got the job ...