A bakery owner who wakes up at 12:48 am to start prepping croissants says her success comes from social capital and 'radical hospitality'

Clémence de Lutz Gossett is the owner of Petitgrain Boulangerie in Santa Monica. Shelby Moore for BI Clémence de Lutz Gossett owns Petitgrain Boulangerie, one of LA's most popular bakeries. On opening day in 2024, she sold out of croissants in about an hour. Today, there's often a line out the door. She credits her small business's success to social capital, intentional hiring, and radical hospitality. When Clémence de Lutz Gossett answered my phone call at 1 p.m. on a Friday afternoon in l...