UK Government Launches 'Savvy the Squirrel' Investment Campaign
The UK government and City firms have launched a new advertising campaign, featuring a character named 'Savvy the Squirrel,' to encourage British citizens to invest. The initiative aims to boost public engagement with investment opportunities.
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City firms bank on ‘savvy’ advertising campaign to push Brits towards investing
The campaign, fronted by a CGI squirrel, is part of government initiative to boost financial risk taking, amid fears UK growth is being stymied Nils Pratley: the ‘Savvy Squirrel looks a hit too tame’ City firms are pinning their hopes on a government-endorsed advertising blitz fronted by a finance “savvy” CGI squirrel to encourage cautious British savers to shift out of cash and start investing. The long-awaited retail investment campaign, which will cost up to £50m, is part of the chancel...
By Kalyeena Makortoff Banking correspondent
Read full article →Meet Savvy the Squirrel - the government’s answer to get you investing
A survey for one campaign indicated that 10.1m savers are interested in learning more about investing
By Karl Matchett
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