Amazon Reports Growth in Ad Commitments During 2026 Upfront Market

Amazon announced an increase in ad commitments during the 2026 upfront market, attributing the growth to advertisers gravitating towards sports and streaming content on its Prime Video service, despite a generally tepid market.

15 Jul, 13:00 — 15 Jul, 13:00

Post Share

Sources

Showing 1 of 1 sources

varietyMostly Factual13d ago

Amazon Says Ad Commitments Grew in 2026 Upfront

Amid what has been described as a tepid “upfront” market, Amazon says its Prime Video service was able to notch gains in volume as more advertisers gravitated to sports and streaming. The digital giant “has closed our Upfront negotiations with all major holding companies for the 2026–27 season,” says Alan Moss, vice president of ad […]

By Brian Steinberg

Read full article →

PERSPECTA

PERSPECTA

Amazon Reports Growth in Ad Commitments During 2026 Upfront Market

Sources

Amazon Says Ad Commitments Grew in 2026 Upfront

Related Stories

Prince's Estate Releases New Single 'With This Tear' on 10th Death Anniversary

Christopher Nolan's 'Odyssey' Film Sparks Debate and Criticism

Philippine Ultra Lotto Jackpot Rolls Over After No Winners on July 28

Pitbull Concert in Riga Canceled Due to Technical Issues

PERSPECTA