BTS teams with Paldo, hy for global food brand ARIH

Paldo and HY said they are jointly launching a new global food brand, Arih, in collaboration with BTS. “Ari” is derived from an old Korean word meaning “lovely” or “beautiful,” while the “h" stands for harmony, happiness and health. BTS participated in the brand from the planning stage, with its input reflected in the name, flavors, packaging and overall design, the companies said. Arih will offer three product lines under the concept of “modern balanced food”: noodles and postbiotic energy drin

By The Korea Herald