Chinese Producers Push Microdramas and U.K. Partnerships at Mip London

Chinese producers are positioning microdramas as a key export vehicle while accelerating U.K. co-production partnerships, speakers said at the “Chinese Drama Trends” forum at Mip London, underscoring a dual-track strategy of global expansion and format diversification. Opening the session, Bi Haibo, minister counsellor for press and public affairs at the Chinese Embassy in the U.K., […]

By Naman Ramachandran