Asian Competition Pressures German Cosmetic Brands

New providers from Asia and rapid social media trends are intensifying competition in the skincare and make-up market, putting pressure on established German cosmetic brands despite stable sales.

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tagesschauGerman2h ago

Konkurrenz aus Asien setzt deutsche Kosmetikmarken unter Druck

Der Markt für Hautpflege und Make-up gilt als vergleichsweise krisenfest. Doch trotz stabil wirkenden Umsätzen verändert sich die Branche rasant: durch neue Anbieter aus Asien und schnelle Social-Media-Trends. Von D. Fonrobert und T. Müller.

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Asian Competition Pressures German Cosmetic Brands

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Konkurrenz aus Asien setzt deutsche Kosmetikmarken unter Druck

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