South Korea Leverages K-Beauty for Soft Power and Economic Influence

South Korea is strategically utilizing the global K-beauty trend, combining popular culture and innovation, to enhance its soft power and create a successful economic and political tool.

4 Apr, 17:53 — 4 Apr, 17:53

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DWHigh1d ago

How South Korea is using K-beauty trend to boost soft power

K-beauty is more than just a cosmetics trend. South Korea has combined popular culture, innovation and national strategy to create a business model where beauty products are an economic and political tool.

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South Korea Leverages K-Beauty for Soft Power and Economic Influence

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How South Korea is using K-beauty trend to boost soft power

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