New Seoul art fair HIVE drops booth fees in market experiment

The inaugural HIVE Art Fair in Seoul will experiment with an alternative business model that removes set booth fees and places emphasis on curatorial presentation. The five-event fair will start on May 21 at COEX Magok. Unlike conventional art fairs that typically charge fixed booth fees, HIVE will introduce what organizers describe as a "selective purchase system," allowing galleries to decide which services and installations they want to pay for. “The approach was intended to reduce financial

By The Korea Herald