Publicis Groupe, 3 Arts, Travis Kelce Launch Venture to Help Advertisers Strike Deals With College Athletes

French advertising giant Publicis Groupe has a new American teammate: Travis Kelce. The ad-holding company and the popular Kansas City Chiefs tight end are forming a joint venture that aims to help advertisers find and start partnerships with college athletes and universities, a sign of the growing importance of so-called “name, image and likeness” deals […]

By Brian Steinberg