I'm the CEO of Hatch. I wake up to my sunrise alarm and tap out of the day by 9 p.m. — here's my routine.

Ann Crady Weiss. Courtesy of Hatch This as-told-to essay is based on a conversation with Ann Crady Weiss, the CEO of Hatch, a sleep and rest company based in the Bay Area. The following has been edited for length and clarity. I've been an entrepreneur since 2005. I started out as a corporate securities lawyer, then moved into business. My first company was in the parent-baby space: I started a social network called Maya's Mom in 2006, before Facebook was open to anyone other than college kid...