K-culture turns viewers into visitors: Airbnb report

K-culture has evolved from a global content phenomenon into a powerful driver of inbound tourism to South Korea, according to a report unveiled Tuesday. At a media briefing in Seoul, Airbnb presented findings from its latest global study, “Korea Calling: How K-Culture Is Driving a New Generation of Travelers into Korea,” based on a survey of 4,500 travelers across Asia-Pacific and the US. Presenting the report, Sharon Chan, Head of APAC Communications at Airbnb, said the influence of Korean pop

By The Korea Herald