DV Stock Alert: What to Know as Nielsen Buys DoubleVerify in $2.15 Billion Deal

Nielsen Holdings plc announced Tuesday that it has entered into a definitive agreement to acquire DoubleVerify Holdings, Inc. for approximately $2.15 billion in cash and stock. The deal is expected to close in the second half of 2024, subject to customary closing conditions, including regulatory approvals. The combination of Nielsen and DoubleVerify is expected to create a leading global measurement and data analytics company, offering a comprehensive suite of solutions for advertisers and publishers. The transaction is expected to be accretive to Nielsen's adjusted earnings per share in the first full year following closing. Shares of DoubleVerify were up more than 10% in pre-market trading following the announcement.