TikTok side hustlers beware: AI is coming for your job

TikTok; BI TikTok Shop creators and brands are using generative AI to churn out lots of videos quickly. AI is automating the work of shopping-focused creators who post videos solely to sell products. Still, the AI videos can look uncanny, and often underperform influencer content, marketers said. TikTok Shop side hustlers should watch their backs. Brands — and TikTok's algorithm — are increasingly embracing videos with AI-generated influencers and product imagery. The tech could put a dent ...