Adults Fueling Boom in Global Toy Market

Adults aged 15 and over are increasingly contributing to the toy market, now representing nearly 20% of global sales and showing a 111% increase since 2020.

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le-figaroFrench2d ago

Lego, Playmobil, Pokémon, Barbie… Ces adultes qui font exploser le marché du jouet

TÉMOIGNAGES - Les jouets ne sont plus l’apanage des enfants. À tel point que les 15 ans et plus représentent désormais près de 20 % des ventes mondiales du secteur, soit une progression de 111 % depuis 2020.

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Adults Fueling Boom in Global Toy Market

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Lego, Playmobil, Pokémon, Barbie… Ces adultes qui font exploser le marché du jouet

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