Jersey Mike's Shifts to Digital Marketing Strategy

The CEO of the newly public sandwich chain, Jersey Mike's, announced a pivot towards digital marketing to better reach younger customers, after previously spending almost nothing in that area.

30 Jul, 22:24 — 30 Jul, 22:24

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marketwatchMostly Factual15d ago

Jersey Mike’s spent almost ‘zero dollars’ on digital marketing. That’s now changing.

The CEO of the newly public sandwich chain says the company needs to be more proactive about reaching younger customers.

By Bill Peters

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Jersey Mike's Shifts to Digital Marketing Strategy

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Jersey Mike’s spent almost ‘zero dollars’ on digital marketing. That’s now changing.

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