Marketing Veteran Gerry Rich On His New Book ‘Chasing Hollywood’: The Hits, Disasters, Bond, ‘Iron Man’, YouTubers, Surviving Weinstein, Rudin, The ‘Queen Of Mean’ And More

EXCLUSIVE: Motion picture marketing veteran Gerry Rich, whose long career from the ’90s to current day at various studios including Miramax, MGM, Paramount, Columbia Pictures and Amazon MGM, has written a book all about it. Titled Chasing Hollywood: A Marketing Chief’s Lessons on Breaking Through, it blends memoir, film history, juicy behind-the-scenes stories and practical […]

By Pete Hammond