For a China on the rise, soft power is vital

Europeans are reconsidering who their countries should partner with in an increasingly uncertain world. A June survey of 24 European Union countries by Public First on whether to have closer ties with the United States or China found opinion divided. Eight leaned towards China, nine favoured the US and seven were split. This is not just a question of economics or geopolitics. It is about reputation as well. China has sought to portray itself as a more stable and reliable long-term partner as...

By John Quelch