
Brompton Sells Stake to Decathlon and Chinese Backer
British folding bike manufacturer Brompton has sold a stake in its company to French sports retailer Decathlon and Chinese toy company Labubu's backer. This strategic move aims to support Brompton's growth and expansion.
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Brompton sells stakes to Decathlon and Chinese Labubu backer
British bike maker says cycling market is recovering from sales slump and investments will add new expertise The French sports gear retailer Decathlon and a Chinese investment group that was an early backer of Labubu soft toys have bought stakes in the British folding bike maker Brompton, as its boss said the cycling market was recovering from a slump in sales. Decathlon has acquired a 10% stake in the manufacturer while BA Capital has bought 5% in a deal understood to collectively be worth a...
By Sarah Butler
Read full article →British folding bike maker Brompton sells stake to Decathlon
Chinese venture capital firm BA Capital has also taken a small shareholding.
By Anna Wise
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