Red Lobster Revives Costly Endless Shrimp Deal
Red Lobster has announced the return of its 'endless shrimp' promotion, a deal that previously led to millions in losses and nearly jeopardized the company's financial stability. The decision comes despite the promotion's past negative impact on the restaurant chain.
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Red Lobster brings back the 'endless shrimp' deal that cost them millions
Red Lobster's "endless shrimp" is back. Bloomberg/Getty Images Red Lobster lost $11 million in three months on its $20 all-you-can-eat shrimp promotion. Now it's introducing a $24.99 deal for dine-in patrons for a limited time. "When our fans talk, we listen," CEO Damola Adamolekun said. Red Lobster's CEO said two years ago that he didn't plan to revive the chain's mega-popular $20 "endless shrimp" promotion because, as he put it, "I know how to do math." Well, the all-you-can-eat crustacea...
Read full article →Red Lobster brings back its endless shrimp deal despite last round nearly driving company out of business
The endless shrimp menu item was cited in the company’sbankruptcy filings in 2024
By Isabel Keane
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