AMC Theatres to Start Saving Their “Best Seats” for VIP Loyalty Program Members

After a somewhat similar pilot program received backlash three years ago, AMC has come up with a new strategy to reward their most spend-y customers with the best seats.

25 Feb, 22:27 — 25 Feb, 23:19

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Why this matters

This move by AMC reflects a broader trend in the entertainment industry to prioritize and reward loyal, high-spending customers, especially as cinemas seek to differentiate their in-person experience from home viewing. It also follows a previous attempt by AMC to implement a similar seating strategy, which faced significant backlash, indicating the sensitivity around perceived fairness in seat access.

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Key entities

AMC TheatresCinema chain implementing new seating policy A-ListPremium loyalty program Stubs PremiereLoyalty program

Coverage Timeline

First report: hollywood-reporter · 25 Feb, 22:27|Full coverage: All 2 sources within 52m|Window: 52m

hollywood-reporter25 Feb, 22:27First to report