McDonald's CEO's small bite of the new 'Big Arch' shows the risk of going direct to the public. I say keep at it, Chris!

My taste test of McDonald's new "Big Arch" burger. Katie Notopoulos / Business Insider McDonald's CEO Chris Kempczinski is getting roasted for a video he posted. In it, he takes a small bite of the new "Big Arch." He's following the trend of CEOs who "go direct" to the public on social media. It can be tricky, but I support it. I also tried the Big Arch burger myself. You know what? It's good! I'd been watching McDonald's CEO Chris Kempczinski's Instagram Reels videos for months now. I was ...