As Top Streamers Battle Churn, Emerging AI Start-Up Versus Offers Ways To Hold On To Viewers

EXCLUSIVE: As churn continues to bedevil top streamers, one emerging firm has hit on interactive, AI-driven ways to keep viewers in the fold. Versus, which has been operating in stealth mode, has worked with platforms like Disney+, Paramount+ and HBO Max, along with the NFL and content providers like Lionsgate and Reddit. Its investors include […]

By Dade Hayes