Why analogue paneer is booming in India — and why states are cracking down

Analogue paneer, a cheaper substitute, is now facing strict government action. Gujarat and Maharashtra have banned its sale due to adulteration concerns. These states are prioritizing consumer protection over mere labelling violations. The crackdown highlights the growing problem of food adulteration across India. This move signals a significant shift in regulatory enforcement for dairy products.

By BIJU MATHEW