Samyang fires up Seoul with Buldak ‘House of Burn’ pop-up

Samyang Foods said Thursday it will open a Buldak-themed pop-up store, “House of Burn,” at its headquarters in Myeong-dong from March 20 to 24, targeting foreign tourists visiting Seoul. Under the slogan “Make Life Spicy!,” the space will offer an immersive brand experience centered on the company’s flagship Buldak lineup. Visitors will be able to sample popular products including Buldak ramen, Carbo Buldak and MEP Taeng. The venue will also feature lounge and powder room facilities, along with

By The Korea Herald