Google Launches Search Profiles Amid AI Search Traffic Concerns

Google has launched 'Search Profiles' for creators and companies, a move that follows a significant drop in traffic referrals due to AI summaries. The UK has also ordered Google to improve AI search attribution and provide publishers with opt-out controls.

4 Jun, 16:00 — 4 Jun, 16:00

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varietyMostly Factual1d ago

Google Launches ‘Search Profiles’ for Creators and Companies, as AI Summaries Have Caused Steep Traffic Referral Drop-Off

Google is introducing a new way for creators and publishers to promote their content on the search engine with “Search profiles.” The new feature comes amid consternation from website operators and creators that Google’s AI summaries have eroded the volume of referral traffic coming from the search portal. The internet giant describes Search profiles as […]

By Todd Spangler

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Coverage Timeline

First report: indian-express · 4 Jun, 07:51|Full coverage: 2 · 8h|Window: 8h

indian-express4 Jun, 07:51First to report

UK orders Google to improve AI search attribution, give publishers opt-out controls

8h later

variety4 Jun, 16:00Latest update

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Google Launches Search Profiles Amid AI Search Traffic Concerns

Sources

Google Launches ‘Search Profiles’ for Creators and Companies, as AI Summaries Have Caused Steep Traffic Referral Drop-Off

Coverage Timeline

UK orders Google to improve AI search attribution, give publishers opt-out controls

Google Launches ‘Search Profiles’ for Creators and Companies, as AI Summaries Have Caused Steep Traffic Referral Drop-Off

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