Why China will decide Musinsa’s global ambitions

Just half a year ago, Musinsa had no meaningful presence in China. Today, through a joint venture with the country's largest sportswear conglomerate, it has planted two Shanghai stores and a fast-growing e-commerce storefront, with a third outlet opening later this month. The build has been swift by any measure, signaling what Asia's largest economy means for Korea's leading fashion platform. It is the stage on which Musinsa intends to go global and — in the longer arc — achieve 100 stores by 20

By The Korea Herald