Mercedes-Benz Korea ditches dealer pricing for ‘best price’ model

Mercedes-Benz Korea is overhauling its sales model, moving away from dealer-led pricing toward a centralized, transparent system designed to improve customer experience in the highly competitive luxury car market. At a recent media briefing in Seoul, hosted by the Korea Automobile Journalists Association, the company introduced its new “Retail of the Future (RoF)” strategy. Set for launch Monday, it will centrally manage vehicle inventory and pricing, allowing customers to purchase cars nationwi

By The Korea Herald