BMW M leads Korea's high-performance market, extends global streak

BMW’s high-performance brand BMW M continued to lead South Korea’s premium automotive market while extending its global sales streak to 14 consecutive years. BMW Korea sold 5,541 BMW M models in 2025, maintaining its position as the country’s top seller in the premium high-performance segment for a second straight year. The momentum carried into 2026, with first-quarter sales reaching 1,334 units, up 7 percent from a year earlier. Globally, BMW M sold 213,457 vehicles in 2025, a 3 percent increa

By The Korea Herald