Netflix Wraps Upfront, Doubling Ad Commitments; Women’s World Cup Inventory Nearly Sold Out

Netflix said Monday it has closed its upfront sales process, hitting its target of nearly doubling its ad commitments. In reporting quarterly earnings last month, Netflix execs reaffirmed their expectation that ad revenue will hit $3 billion in 2026, twice the 2025 level. The streaming giant is in the fourth year of its exploration of […]

By Dade Hayes