IMAX's CEO isn't buying Disney's 'Infinity Vision' pitch for 'Avengers: Doomsday': It's just 'marketing'

Chris Evans in "Avengers: Doomsday." Disney/Marvel Studios "Avengers: Doomsday" will not play in IMAX because it's committed to "Dune: Part 3" the same day. Disney created "Infinity Vision," a certification ensuring films play on the best non-IMAX large-format screens. IMAX CEO Rich Gelfond called Infinity Vision a "marketing initiative." Two of the holiday season's biggest releases, "Dune: Part 3" and "Avengers: Doomsday," are on a collision course of "Barbenheimer"-like proportions come D...