Record World Cup, NBA Finals ratings show live sports are TV’s most valuable asset

Record ratings for the World Cup and NBA Finals demonstrate that live sports remain TV's most valuable asset, providing rare shared moments in a streaming-first world.

16 Jun, 20:23 — 16 Jun, 20:23

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marketwatchMostly Factual12d ago

Record World Cup, NBA Finals ratings show live sports are TV’s most valuable asset

“In this streaming-first world, live, shared moments are a rare thing. Sports is where that still exists.”

By Weston Blasi

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Record World Cup, NBA Finals ratings show live sports are TV’s most valuable asset

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Record World Cup, NBA Finals ratings show live sports are TV’s most valuable asset

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