Instagram Expands Paid Subscription Tier Testing to More Regions

Instagram is continuing to test a new premium subscription service, now reportedly in the Philippines and Japan, offering subscribers-only perks such as enhanced Stories features and the ability to view Stories undetected, as Meta explores new monetization strategies.

30 Mar, 20:42 — 31 Mar, 06:23

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Why this matters

This story is significant as it indicates a potential shift in Instagram's business model towards monetization through subscriptions, following a trend seen in other social media platforms. It could change how users interact with the platform and access certain features, potentially creating a tiered user experience.

Key entitiesMeta Instagram TechCrunch

The Story

What 12 sources agree on, dispute, and miss

What sources agree on

Meta is testing a paid subscription service for Instagram
The subscription will offer premium features to users
Many of the premium features are related to Instagram Stories

Key claims3 agreed · 2 unverified

✓

Meta has started testing premium features on Instagram.

agreed·hvgklix-bahotnewspublicoBusiness Insider+6

✓

The paid subscription will allow users to view Stories without the original poster knowing.

agreed·publicoBusiness Insidervghindustan-times

✓

Paid subscribers will be able to extend the duration of their Stories beyond 24 hours.

agreed·klix-bale-figaro

The service is being tested in Mexico, Japan, and the Philippines.

unverified·el-mundo

The subscription will include a 'Superlike' functionality.

unverified·el-mundo

Where they diverge

Specific premium features offered

publicoBusiness Insidervghindustan-times

Focus on viewing Stories without leaving a trace

klix-bale-figaro

Highlighting the ability to extend Story duration beyond 24 hours

el-mundo

Mentioning a 'Superlike' functionality

Coverage gaps

Specific markets where the Instagram Plus service is being tested

Reportedel-mundo

Missinghvgklix-bahotnews+7

Potential pricing for the subscription service

Reportedel-mundo

Missinghvgklix-bahotnews+7

The Story

Analyzing sources…

Source Diversity

Excellent (84/100)

12 sources33/33

Spectrum spread— 3/5 buckets covered17/33

Far L

Left5

Left (5)

hvghotnewspublicoBusiness Insiderndtv

Center2

Center (2)

klix-bavg

Right5

Right (5)

rzeczpospolitael-mundochannel-news-asiale-figarohindustan-times

Far R

Geographic diversity— 11 regions34/34

India2Poland1Hungary1Bosnia1Romania1Portugal1US1Norway1Spain1Singapore1France1

Political spectrum

LeftCenterRight

hvg

publico

business-insider

ndtv

hotnews

klix-ba

channel-news-asia

hindustan-times

el-mundo

le-figaro

Outlet rating This story

SourceOutletiGeneral editorial lean of the outletStoryiHow they covered this specific storyToneFactuality

hvgcenter-leftcenter-leftneutral—Neutral reporting on tech development

publicocenter-leftcenter-leftneutral—Neutral reporting of app updates

Business Insidercenter-leftcenter-left

Coverage leans: center

The coverage is largely neutral and factual, focusing on reporting the new features and the testing phase without significant political framing or commentary.

Sources

Showing 4 of 12 sources

Business InsiderMostly Factual6h ago

Instagram tests a feature to let you see your ex's Stories without a trace — and it's going to cost you

New features may be coming to Instagram Stories for those willing to buy a subscription. Lorenzo Di Cola/NurPhoto via Getty Images Instagram is testing a subscription that lets paid users watch stories anonymously. Instagram has started piloting the subscription in Mexico, Japan, and the Philippines. It's Meta's latest effort to generate recurring revenue beyond advertising. Messy breakup? Instagram might make it a lot harder to move on. Instagram is testing a new subscription that gives pa...

Read full article →

hindustan-timesMostly Factual16h ago

Instagram testing new premium subscription offering

The list of subscribers-only perks include several related to Stories product, such as the ability to view another person’s Story without them knowing.

Read full article →

ndtvMostly Factual11h ago

Meta Says Testing Subscription Tier For Instagram

Paying users will also get more control over which accounts are permitted to see photos or videos they share in Story posts on the popular social network.

Read full article →

channel-news-asiaMostly Factual10h ago

Meta testing subscription tier for Instagram

Read full article →

Coverage Timeline

First report: hindustan-times · 30 Mar, 20:42|Full coverage: 12 · 13h|Window: 13h

Left-leaningCenterRight-leaning

hindustan-times30 Mar, 20:42First to report

Instagram testing new premium subscription offering

le-figaro30 Mar, 21:25

Instagram teste les abonnements payants avec des fonctions supplémentaires

4h later

ndtv31 Mar, 01:01

Meta Says Testing Subscription Tier For Instagram

1h later

channel-news-asia31 Mar, 02:25

Meta testing subscription tier for Instagram

3h later

el-mundo31 Mar, 05:39

Instagram Plus: Meta pone a prueba una suscripción de pago para su red social

vg31 Mar, 05:49

Meta tester betalt Instagram-abonnement

Business Insider31 Mar, 06:23

Instagram tests a feature to let you see your ex's Stories without a trace — and it's going to cost you

publico31 Mar, 06:49

Instagram Plus, a nova subscrição paga para ver histórias em segredo

hotnews31 Mar, 07:14

Meta testează un abonament plătit pentru Instagram. Funcții premium pentru stories

klix-ba31 Mar, 07:19

Instagram testira uslugu Plus za storiese koji traju dodatna 24 sata

2h later

hvg31 Mar, 09:03

Ezeket tudja majd a fizetős Instagram – van, ahol már tesztelik

rzeczpospolita31 Mar, 09:18Latest update

Instagram będzie płatny? Meta szykuje dużą zmianę, testuje opcję subskrypcji

Story evolution

The narrative shifted from a general announcement of a paid tier to a more detailed discussion of the specific features and perks being tested, particularly the 'incognito viewing' and extended Story duration.

Initial ReportsMar 30 evening

Early reports confirm Meta's intention to test a paid Instagram subscription.

Feature Details EmergeMar 31 early morning

More specific details about the premium features, particularly related to Stories, begin to be reported.

Expanded CoverageMar 31 morning

Wider international coverage confirms the testing and highlights various potential perks.

Instagram Expands Paid Subscription Tier Testing to More Regions

Why this matters

The Story

What sources agree on

Key claims3 agreed · 2 unverified

Where they diverge

Coverage gaps

The Story

Source Diversity

Source Diversity

Political spectrum

Sources

Instagram tests a feature to let you see your ex's Stories without a trace — and it's going to cost you

Instagram testing new premium subscription offering

Meta Says Testing Subscription Tier For Instagram

Meta testing subscription tier for Instagram

Coverage Timeline

Instagram testing new premium subscription offering

Instagram teste les abonnements payants avec des fonctions supplémentaires

Meta Says Testing Subscription Tier For Instagram

Meta testing subscription tier for Instagram

Instagram Plus: Meta pone a prueba una suscripción de pago para su red social

Meta tester betalt Instagram-abonnement

Instagram tests a feature to let you see your ex's Stories without a trace — and it's going to cost you

Instagram Plus, a nova subscrição paga para ver histórias em segredo

Meta testează un abonament plătit pentru Instagram. Funcții premium pentru stories

Instagram testira uslugu Plus za storiese koji traju dodatna 24 sata

Ezeket tudja majd a fizetős Instagram – van, ahol már tesztelik

Instagram będzie płatny? Meta szykuje dużą zmianę, testuje opcję subskrypcji

Story evolution

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Why this matters

Story evolution

The Story

What sources agree on

Key claims3 agreed · 2 unverified

Where they diverge

Coverage gaps

Coverage matrix(12 sources)

Political spectrum