You can't escape ads for the new Spider-Man movie — even in your BMW

The partnership put BMW vehicles in the film and a Spider-Man ad on customers' dashboards. BMW BMW is beaming promotional materials for the new "Spider-Man" movie directly into its cars. Until August 10, newer BMW cars will show a banner ad for the film, along with a special light show. The ad is part of a tie-up between the German automaker and Marvel, which sees BMWs feature in the film. With great power comes great responsibility, and BMW is using that power to beam "Spider-Man" ads into...