Apple is getting serious about ads

Tim Cook's Apple is upping the ante on ads. Perry Knotts/Getty Images A version of this post appears in the CMO Insider newsletter. You can sign up for Business Insider's weekly marketing newsletter here. Apple has quietly been making moves that show it's serious about building a formidable advertising machine. The iPhone maker is bringing ads to Maps this summer, and this week, it rolled out Apple Business, combining a suite of business-focused tools — including ads — into a single platfor...