Germany Urged to Embrace Its Identity as a Brand

Henning Strauss, from the successful family business Engelbert Strauss, suggests that Germany should have the courage to perceive itself as a brand, applying principles of brand management to strengthen its global position.

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fazGerman4d ago

Made in Germany unter Druck: „Deutschland muss den Mut haben, sich als Marke zu begreifen“

Erfolgreiche Positionierung der Marke hat das Familienunternehmen Engelbert Strauss beflügelt. Henning Strauss würde Erkenntnisse der Markenführung gern auf Deutschland angewandt sehen.

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Germany Urged to Embrace Its Identity as a Brand

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Made in Germany unter Druck: „Deutschland muss den Mut haben, sich als Marke zu begreifen“

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