Iconic American Beer Brand Discontinued After 177 Years

Iconic American Beer Brand Discontinued After 177 Years Schlitz Premium, the storied lager once billed as “the beer that made Milwaukee famous,” is heading into retirement. Pabst Brewing Co. confirmed this week it is placing the brand on indefinite hiatus, ending production of the nearly two-century-old beer label founded in Milwaukee in 1849 that grew into one of America’s most iconic brews. The decision, driven by rising storage and shipping costs amid softening demand for ...

By Tyler Durden