Bertie Ahern's political style challenged by social media era

Former Taoiseach Bertie Ahern, known for his ability to tell people what they wanted to hear, is reportedly finding his political approach challenged in the age of social media.

14 May, 04:30 — 14 May, 04:30

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irish-independent23d ago

Mary Regan: Bertie Ahern, the master of telling people what they want to hear, comes unstuck in age of social media

During the 2007 general election, when Bertie Ahern was on a roll as taoiseach, he was still looking after his home turf, out pounding the pavements in Drumcondra.

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Bertie Ahern's political style challenged by social media era

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Mary Regan: Bertie Ahern, the master of telling people what they want to hear, comes unstuck in age of social media

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