India Relaxes TV Ad Limits to Over 12 Minutes

New regulations in India now permit TV channels to broadcast more than 12 minutes of advertisements per hour, a change from the 2006 limit established when the market was smaller.

14 Aug, 15:32 — 14 Aug, 15:32

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hindustan-timesMostly Factual1d ago

TV channels can now run more than 12 minutes of ads under new rules

The advertisement limit was introduced in 2006, when India's television market was much smaller and largely dependent on analogue cable networks.

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India Relaxes TV Ad Limits to Over 12 Minutes

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TV channels can now run more than 12 minutes of ads under new rules

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