
Reebok Plans Major China Comeback with Hundreds of New Stores
Reebok announced plans for a significant comeback in the Chinese market, intending to open up to 200 new stores by 2029. This expansion aims to capitalize on the growing activewear boom in the region.
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Reebok plans hundreds of China stores to capture activewear boom
Owner Authentic Brands hopes bricks-and-mortar relaunch will generate $1bn in annual sales within a decade
Read full article →Reebok plans major China comeback with up to 200 new stores
The heritage sportswear label is returning to mainland China in a big way, aiming to tap into rising demand for fitness, gym culture and performance fashion.
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