Mom’s Touch picks Singapore as gateway to halal market

Korean burger chain Mom’s Touch said Wednesday it is entering Singapore through a master franchise agreement with FairPrice Group, the country’s largest retailer, as it seeks a springboard into Southeast Asia and the global halal market. Under the agreement, Mom’s Touch will provide its brand, menu and store-operating expertise, while FairPrice will oversee local development, operations and marketing. The partners plan to open more than 25 restaurants across Singapore over the next decade, focus

By The Korea Herald